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TECHnical SEO.

Technical SEO Guide 2023

Simon Dodson - Head of SEO

Technical SEO refers to the practice of optimizing a website's technical elements and infrastructure to improve its visibility and performance in search engine rankings. It involves implementing various technical strategies and best practices to ensure search engines can easily crawl, index, and understand the content of a website.

Some key aspects of technical SEO include:

Website speed and performance: Optimizing the website's loading speed and overall performance to provide a smooth user experience and satisfy search engine algorithms.

Mobile-friendliness: Ensuring that the website is fully responsive and compatible with mobile devices, as mobile-friendly websites are prioritized by search engines.

Indexing and crawling: Setting up the website's robots.txt file and XML sitemap to guide search engine bots in efficiently crawling and indexing web pages.

URL structure: Creating a logical and user-friendly URL structure that incorporates relevant keywords and facilitates easy navigation.

Site architecture: Organizing the website's content and internal linking structure to ensure logical hierarchy, making it easier for search engines to understand and index the site.

Canonicalization: Implementing canonical tags to consolidate duplicate content and prevent issues related to content duplication.

Schema markup: Adding structured data markup to provide additional context to search engines, which can lead to enhanced search results listings.

SSL/HTTPS: Securing the website with an SSL certificate to establish a secure connection, which is considered a ranking signal by search engines.

Error handling: Identifying and fixing any crawl errors, broken links, or other technical issues that may negatively impact the website's performance and user experience.

Website accessibility: Ensuring the website is accessible to users with disabilities and meets accessibility guidelines, which can indirectly contribute to improved search engine rankings.

By focusing on these technical aspects, businesses can enhance their website's visibility, user experience, and overall search engine rankings, leading to increased organic traffic and improved online presence.

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